Privacy Policy
Last updated: January 2026
Introduction
Vitality Concierge Medicine ("we," "our," or "us") is committed to protecting your privacy and personal health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Health Information Privacy (HIPAA)
As a healthcare provider, we are required by law to maintain the privacy of your protected health information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). We are committed to maintaining the confidentiality of your health information and will only use and disclose it as permitted by law and as described in our Notice of Privacy Practices, which you will receive when you become a member.
Information We Collect
Personal Information
We may collect personal information that you provide to us, including:
- Name, date of birth, and contact information
- Health insurance information (if applicable)
- Medical history and health information
- Payment and billing information
- Emergency contact information
Automatically Collected Information
When you visit our website, we may automatically collect certain information, including:
- IP address and device information
- Browser type and version
- Pages visited and time spent on pages
- Referring website addresses
How We Use Your Information
We use your information to:
- Provide medical care and treatment
- Process payments and manage your account
- Communicate with you about appointments and services
- Coordinate care with other healthcare providers
- Comply with legal obligations
- Improve our services and website experience
- Send you important updates and information (with your consent)
Information Sharing and Disclosure
We do not sell your personal information. We may share your information only in the following circumstances:
- With your explicit written consent
- For treatment, payment, and healthcare operations
- When required by law or court order
- To prevent serious harm to health or safety
- With business associates who have signed agreements to protect your information
- For public health reporting as required by law
Your Rights
Under HIPAA, you have the right to:
- Access and obtain a copy of your health information
- Request corrections to your health information
- Request restrictions on how we use or disclose your information
- Request confidential communications
- Receive an accounting of disclosures
- File a complaint if you believe your privacy rights have been violated
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments.
Cookies and Tracking
Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Vitality Concierge Medicine
Phone: (865) 444-6227
Email: [email protected]
Address: 10321 Kingston Pike, Knoxville, TN 37922